FAQ

A Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, and web-based advertising.

A Digital marketing is important because it connects businesses with their customers online. Using digital marketing strategies makes it easier to reach potential customers.

A When search engines crawl through results, they look at two main factors, which are authority and relevancy. Authority is a measure of how reputable your website is, and relevancy is a measure of how relevant your content is.

A Pay-per-click advertising is a model of digital marketing whereby a business ranks higher on search engines, but only pays when their ad is clicked.

A PPC doesn’t benefit your SEO, however PPC can be helpful for finding new keywords, and testing out which keywords work best.

A White hat SEO is optimising your website according to the guidelines of search engines. The main examples of this are: Keyword research, enhanced website design, creating valuable content and link building.

AKeyword research is finding relevant keywords to help you rank higher on the search engine. The best keywords are the ones with high search volume and low competition. 

A Your website should have a clear design which is easy to navigate through. This will be a better user experience for your site and means you will rank higher on the search engine.

A Link building refers to increasing the number of inbound links to your website from other websites. Having a high number of quality backlinks shows your business is credible, and improves your search engine rank.

A On-page SEO refers to the changes that you can make directly within your website to rank higher on the search engine. Title tag, meta description, alt text and page load speed are some examples.